State-owned telecommunications company SaskTel has launched LÃ¼m Mobile, a fully digital mobile phone brand that’s more affordable than a full-service brand.
With its launch, SaskTel now has a complementary brand with more affordable mobile plans similar to Virgin Mobile from Bell and Fido from Rogers.
LÃ¼m’s self-service business model allows customers to change their service on their own through a mobile app at any time. There are no contracts, monthly plans or monthly billing dates. Instead, subscribers buy a subscription and then buy data as needed. Data can be acquired on a pay-as-you-go basis and never expires. The service is offered on the full range of SaskTel networks.
A LÃ¼m subscription costs CA $ 50 for three months or CA $ 180 for one year. Once registered, customers can purchase any of four data sets, ranging from CA $ 15 for 2 GB to CA $ 80 for 25 GB. The service also offers unlimited calling and texting for CA $ 25 for three months or CA $ 75 for one year, plus data roaming for CA $ 15 per gigabyte in the United States and CA $ 30 per gigabyte in Mexico.
|Contribution||$ 50 for three months / $ 180 per year|
|Cost of data||$ 15 for 2 GB; $ 30 for 6 GB; $ 55 for 14 GB; $ 80 for 25 GB|
|Talk and text (optional)||$ 25 for three months / $ 75 per year|
|Trip data||we: 1 GB for $ 15
Mexico: 1 GB for $ 30
|Devices||N / A, bring your own device (BYOD)|
|Supplements||Call forwarding, call waiting, three-way conference.|
LÃ¼m’s launch appears to be a response to the CRTC’s directive on low-cost mobile plans for incumbent carriers in Canada. In its opinion, the CRTC outlined a C $ 35 per month plan that includes unlimited calling anywhere in Canada, unlimited text messaging and 3 GB of data per month. In addition, it has established guidelines for a prepaid casual calling plan with no data for C $ 100 per year. While LÃ¼m’s service fee alone appears to meet these criteria, the addition of membership fees raises prices beyond the CRTC’s recommendations.
LÃ¼m is currently only available in Saskatchewan. Customers must bring their own devices.