Edison Interactive and Alpine Media launch a self-service advertising platform in ski resorts
Leveraging captive audience demand for current and relevant information, Edison Interactive offers a unique tool to deliver local advertising
DENVER, October 25, 2022 /PRNewswire/ — Today Edison Interactive announced that it is bringing its outdoor self-service digital advertising solution to ski resorts in partnership with Alpine Media, the leading resort media system delivering content to chairlifts, gondolas, mobile apps, digital signs and resort accommodations. The platform, rolled out in time for the 22/23 ski and snowboard season, offers advertisers a rare and direct line of access to skiers and snowboarders.
Utilizing Alpine Media’s extensive network, “Ski Ad Manager” is a highly effective tool with immediate access to over 6,500 connected screens of inventory at ski resorts across the United States and an ever-growing list . The highly captive audience of ski resorts presents an exclusive opportunity for advertisers: 100% visibility through a concentrated market of affluent and engaged audiences in an unsaturated environment.
“Skiers spend 75 minutes a day in the gondolas and chairlifts. We are opening this up for local businesses to connect with this specific audience, and also helping ski resorts strengthen their partnerships with business communities local communities,” said the CEO of Edison Interactive. Jeremy Ostermiller.
The public is particularly interested for a variety of reasons – skiers and snowboarders receive immediate and relevant information that reflects real-time changes in lift and piste availability, weather, events, dining venues and times on the spot. Ski Ad Manager’s digital display inventory reaches a variety of locations and delivers a cohesive branded content concept that accompanies customers from transit hubs to gondolas, slopeside chalets to base areas and screens installed on the chairlifts.
According Europe Journal of Psychology, advertising is more successful when the public is in a good mood – and assuming that a majority of guests at a ski area are happier than the average public, this is an especially ripe opportunity to create loyal to the brand.
“Ski Ad Manager is a great way for brands to be part of the memorable experiences customers create on the mountain,” said the CEO of Alpine Media. Freddie Peyer.
With budgets starting at just $500, Ski Ad Manager makes it quick and easy to create and launch a campaign with advanced geofencing features and options to target resorts nationally, regionally, by state or by resort location. For more information or to start a campaign, visit SkiAdManager.com
About Edison Interactive
Edison Interactive is a leading out-of-home (OOH) content management system (CMS) for connected devices in golf carts, rental vehicles, hotel rooms and more. Focused on the digital transformation of the customer experience, Edison is known for its vast network of high-end displays, digital signage and infotainment solutions. The Edison platform provides businesses with valuable back-end insights and management capabilities while providing end users with meaningful content and functionality that can be monetized. With a majority Fortune 500 customer base, including Verizon Wireless, Avis Budget Group and Yahoo!, EI was founded in 2016 and is headquartered in Denver, Colorado. For more visit www.edisoninteractive.com.
About Alpine Media
Alpine Media is a digital content delivery company. From a 2017 Boomtown Startup Accelerator graduate to a rapidly growing customer base across the United States, Alpine Media reaches more than 10% of U.S. ski resort customers with the patented All Mountain Platform (AMP), the first customer engagement and communication system for resorts worldwide. With a centralized, cloud-based command center, station operators can easily deliver relevant, real-time content through custom mobile apps and digital screens throughout the station. For more information, visit alpinemedia.com.