DoorDash and Uber Eats Preceded by Order2Eat in Food Delivery in Illinois


WASHINGTON – Order2Eat has been offering restaurant delivery service in central Illinois since 2007, more than five years ahead of national players like DoorDash and Uber Eats.

What started as a convenience for local restaurants became a necessity last year when the COVID-19 pandemic prevented restaurants from offering indoor meals.

Delivery is an increasingly crucial option

Indoor meals are back, but delivery remains crucial, say three Washington customers of Order2Eat who have used the local service since before the pandemic.

“Getting delivered by Order2Eat is more economical than hiring a driver and paying for a car and insurance,” said Sherrie Lucas, owner of BBQ Brickhouse, burgers and beers.

Lucas said Order2Eat gets 25% of a Brickhouse customer’s invoice on a delivery.

“Let’s say a customer buys us a burger for $ 10,” she said. “I get $ 7.50 and Order2Eat gets $ 2.50. “

Learn more about the company:Order2Eat Peoria is a company that truly delivers

that of Bernardi Owner Stephanie Bernardi-Brott said delivery and delivery made up about 40% of her sales, with Order2Eat accounting for about 15% to 18% of that.

“When we only offered take-out and delivery, Order2Eat made up about 25% of those sales,” she said. “We were comfortable with it because they are very professional.”

Dena Stutzman does not own a restaurant. She holds Aunt Dena’s Bakery. But the service was also important to her.

“Especially during last year’s lockdown,” she said. “We didn’t close, but people weren’t coming to see us.”

Local service stands out from national companies

Order2Eat faces stiff competition from national restaurant delivery companies that have emerged in recent years.

Lucas, Bernardi-Brott and Stutzman each said they used domestic delivery services and were not happy with them.

“They would say they would be here in 30 minutes to pick up an order and it would take two hours,” Lucas said. “We had to re-order. Customers got mad at us.

“Order2Eat drivers are there within 20 minutes of ordering, sometimes sooner. If we are very busy, their driver will call their dispatch center and let them know that deliveries from our home will take longer than usual. habit so customers will know. “

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Stutzman said she often couldn’t get in touch with drivers from national delivery companies and “they didn’t understand that we can’t bake a decorated cake in 10 minutes, or that it takes 35 hours to bake. cinnamon rolls “.

“We need these restaurants to prosper”

Washington resident Rich Edwards has worked for Order2Eat for 12 years. He is co-owner of the company, marketing representative and driver.

Edwards is a shameless cheerleader for the restaurants he works with.

“We’re not all about the delivery at Order2Eat,” he said. “We can’t do what we do without our customers. We need these restaurants to thrive. If people go to a restaurant and eat there because of what we’ve delivered, that’s great.”

Edwards said Order2Eat shipments did not increase significantly when the pandemic first hit, as restaurants struggled to adjust to a new world.

“Things are a little better for us now because people go to restaurants, keep them busy, and people know there are options like delivery and take out,” he said.

A sign at the intersection of Highway 24 and North Cummings Lane in Washington announces the services that Kep's Sports Bar & Grill offers to its customers, including the Order2Eat delivery service.

Order2Eat customers are charged a convenience fee in addition to the cost of food.

The fees, which range from $ 3.99 to $ 10.99, are based on the distance between a restaurant and the customer.

How did Order2Eat get started?

Waylon and Melissa McFeeters started Order2Eat 14 years ago after Waylon McFeeters bought out his job as a firefighter in the Air National Guard.

The husband and wife team started the business to provide local restaurants in central Illinois with a delivery system that some chain stores had already set up and working.

An Order2Eat website was created a few months after starting the business.

“Before Pizza Hut or Domino’s had an online ordering system, we had our own,” Waylon McFeeters told The Journal Star in a 2016 article.

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Order2Eat has 73 client restaurants in the Peoria area, 35 in the Quad Cities area, and 30 in the Springfield area.

Restaurants in Dunlap, East Peoria, Peoria, Peoria Heights, and West Peoria also use the Order2Eat service locally.

Delivery hours are 10:30 a.m. to 9 p.m. Monday to Thursday, 10:30 a.m. to 9:30 p.m. Friday and Saturday, and noon to 8 p.m. Sunday. Order2Eat also offers corporate catering.

For more information on Order2Eat or to place an order, visit or call (309) 694-4181.

Cash or credit can be used as a means of payment.

Steve Stein can be contacted at (248) 224-2616 or Follow him on Twitter @SpartanSteve.


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