Dallas candidate for 2026 World Cup final

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A bid committee made up of elected officials, business leaders and executives from two different professional sports franchises lobbied FIFA in hopes that North Texas could host up to six World Cup matches 2026, including the final.

Why is this important: The World Cup final is the biggest sporting event on the planet. Hosting the final game would bring worldwide recognition and hundreds of millions of dollars in revenue to North Texas.

  • The lobbying effort brought together an impressive collection of politicians, business leaders and local celebrities like Dak Prescott and Dirk Nowitzki.

Driving the news: FIFA delegates recently visited Fort Worth, AT&T Stadium, Fair Park and the National Soccer Hall of Fame in Frisco.

What they say : “We know the passion [North Texas] has for other football, which is very obvious, but it is also the passion for our football. FIFA vice president Victor Montagliani said at a press conference at the AT&T stadium last month.

Details: The bid committee includes representatives from the Dallas Regional Chamber, DFW Airport and Love Field, the mayors of Fort Worth, Frisco and Arlington, Dallas Cowboys executive vice president Stephen Jones and FC president Dallas Dan Hunt.

In numbers :

  • Sixteen different cities in Mexico, Canada and the United States will host the 2026 World Cup matches.
  • Dallas is one of 17 cities vying to be one of the 10 or 11 US cities chosen.
  • Houston is also spending millions hoping to host games.
  • The 2022 World Cup in Qatar is expected to bring in $ 2.2 billion in revenue for FIFA.

Yes, but FIFA’s history of bribery, corruption and deadly labor issues has been well documented.

Go back: The Cotton Bowl hosted six games at the 1994 World Cup, including a quarter-final match between Brazil and the Netherlands which is often considered the best game of the tournament.

Our thought bubble: FIFA has a problematic record, but anyone who has attended any of those Cotton Bowl games – especially this quarterfinal – is looking for more games in North Texas.


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