Breeders’ Cup Ltd. and STEP CG on Friday announced an agreement to make the Kentucky-based IT solutions company an official partner of the Breeders’ Cup World Championships, which will be held Nov. 4-5 at Keeneland Racecourse.
The agreement makes STEP CG the official wi-fi provider of the Breeders’ Cup World Championships as the Breeders’ Cup and STEP CG work together to provide a premier on-site experience for Keeneland guests during the World Championships. world this year.
“We strive to align with partners who help us deliver a premier experience for Breeders’ Cup World Championship attendees,” said Drew Fleming, Breeders’ Cup President and CEO. “We are proud to work with local partners like STEP CG who recognize the importance of providing an enhanced experience for our customers and who have the strategic prowess to perform in Keeneland for the 2022 World Championships.”
“As a Kentucky-based company, STEP CG is proud to have been selected as the Breeders’ Cup Technology Partner,” said Ed Walton, CEO of STEP CG. “Horse racing fans are consuming content and engaging with the racetrack in new and innovative ways, and we’re helping the Breeders’ Cup embrace the future of horse racing.”
STEP CG will design and install wireless connections in the temporary structures created specifically for the 2022 World Championships. STEP CG will also add additional access points to Keeneland’s existing guest Wi-Fi network to allow customers to better connect in the whole establishment. Additionally, STEP CG will monitor equipment and service during the Breeders’ Cup World Championships and provide technical support before and during race days.
The 39th edition of the Breeders’ Cup World Championships, one of the most prestigious international events in thoroughbred racing, will be broadcast live by NBC Sports.