People are smart??!!
commentary, News: September 6th, 2007According to their new-ish marketing scheme, Ditech believes that “people are smart.” Or rather, Ditech believes that saying “people are smart,” in their advertisements will cause people to get loans from their company.
Hmm.
There are two things wrong with this marketing scheme:
1. People are not smart.
2. People don’t even want to be told, “people are smart.” […]
